Landing Page Guide


How I Create Amazing Landing Pages with Zero Investment and You can Too


So, You have a book that you have written and now you want to give it the best possible marketing push. 

What if you don't have the big financial muscle of a large publishing house. 

Today you and I have all the amazing tools available to get the results we want at the lowest cost. 

Yes, you heard it right. 

We can do the marketing of a book (Self published books or books published through usual process) at almost zero cost.

In this post, I am going to reveal you a magical formula to create amazing landing pages, get customers and that too with little effort and ZERO cost. 

Yes, you heard it right - This whole thing is FREE.

And in this post, I will try to answer the first building block of this - How to create Landing pages that converts.

Here is one landing page that I created recently - Landing Page Example

Reach out to me if you have any queries regarding how to do it. 

Don't Want to do it yourself - Let me do it for you - Click Here.

But First, What is a Landing Page?

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign.

By standalone I mean that it has no ties to your website, like global navigation. In essence it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example).

The purpose of a landing page falls into two categories:

1. to capture leads that enable you to market to people in the future, or

2. to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.

This creates the need for two types of landing page – a lead generation page and a click-through page.

And, Why we are doing it?

Because You Never Start A Marketing Campaign Without A Dedicated Landing Page.


But creating landing pages is a tedious job plus you need to have a lot of money that goes out monthly to the service provider which makes this amazing marketing tool inaccessible to most of our reach. 

You can decide based on what your requirements are but first let's create our first Landing Page

Step 1

Open Wix 

How I Create Amazing Landing Pages with Zero Investment and You can Too



Step 2

Sign Up using Facebook or Google or your own email id.


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 3

On the left hand side bar, Find "Landing Pages" and click on it. 

It will show you ready templates to create landing pages.

How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 4

Here, I chose the first template. 

You can see a "Edit this site" on the top right upper corner of the page. 

Click on that.

How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 5

Now we are in the edit mode. 

On the upper right corner, you can see three buttons - Save, Preview, Publish.

Also adjacent to Save, you can see option like undo, Redo and Mode change from Desktop to Mobile device preview.

Also, on the left hand side, you can see options like - Background, Add, App market, My uploads, Start Blogging, Bookings.

How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 6

Click on the Background. 

A mini bar will open.

Here, you can change or upload you own Video, Images and change color. 

Wix also provides some ready-made options that you can choose from.

How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 7

Second option after Background gives you options like Text, Images, Button, Box and so on. 


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 8

Next option after Add takes you to the App market place where you can get apps to use for your page. 


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 9

Next option is about Your own uploads like Fonts, Images, Videos, Audio Tracks and Documents.


How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 9

Next option is pretty awesome. 

You can include options like bookings, accept payments, and email reminders. 

Gives you a pretty amazing advantage towards your customers. 



How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 10

Now coming back to Editing the landing Page.

So here you can see, I have changed the background images using the Background option on the left hand side with my book cover - Jason Cage.

I also, changed the text to; What Made Jason Cage The Man He Is?


How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 11

Below it, there is a Pop out box - Level 7 Exclusive Background Report. 

When you click on this Pop out Box (In the edit mode), It will prompt you to change the text.

How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 12

And after that are the links to my Facebook Page, Website, Twitter and Instagram. 

You can add these icons based on your requirement. 

When you click on this each social media icon (In the edit mode), It will prompt you to change the link, image and the text.


How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 13

Now Click on the "Add" button on the left hand side (placed after Background).

Click on "Lightbox". 

"Add a Lightbox" based on your requirement.


How I Create Amazing Landing Pages with Zero Investment and You can Too



Step 14

Drag your landing page option and bring it to the center of the page. 

I chose the below option. 

Click on it.

It will have choices like Manage Lighthouse, Set Triggers, Settings and so on.


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 16

Now change the copy of the Lightbox.

Here I Changed it to.. Your FREE Jason Cage Starter Library In Your Email

Also, I changed the name from Subscribe (Black and White) to "Jason Cage Background Check" for easy access.

Save.




How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 17

Go Back to the Landing Page Edit mode page, Click on the Original Box - Level 7 Exclusive Background Report (See image below).

Here you can see when I clicked on the Box, it gives me options like change Text, Link, design, Help etc. 

Click on the Linking (adjacent to Change text).


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 18


Click on the Linking (adjacent to Change text).

Click on the last option - Lightbox

You will see the option of your saved Light Box from step 16 with the name you gave ("Jason Cage Background Check" )

Click on it.

Press Done.

Linking Done. Awesome. 

So now when someone will click on your Landing Page from now on, He will get this lightbox asking for his email. 

First part of Lead gen is done. Congrats.


How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 19

Now we will setup an email. 

So that when someone gives you their email ids, A mail automatically reaches into their inboxes. 

Click on "Site".

Go to My "Dashboard".


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 20

In My Dashboard, You will find multiple options.

Click on "Automated Email".


How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 21

Click on "Create Automated Email"

How I Create Amazing Landing Pages with Zero Investment and You can Too


Step 22

Wix provides email option for multiple occasions. You can Thank your visitors, Welcome them and so on.

I am going to use - "Send a File to Your Site Members."


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 23

You will come on this page.

Choose Your Timing as Immediately after a visitor subscribe to your site.

Check the box that says - Send this Automated Email once per User.

Click Next.



How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 24

Personalize your Mail.

Use a name, Email id where they can respond. 

Catchy Subject Line and the freebies you promised them to deliver.

Send yourself a Test Mail to check.

If all Good then click Next.


How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 25

Give the Email a New name for your convenience.

I used the name - Jason Cage Redacted Background Assessment. 

Save And Done.

How I Create Amazing Landing Pages with Zero Investment and You can Too


So, we now have a Landing Page, with a Lightbox and email set up. 

Now we will fine tune some basic things so that our landing page is optimized for mobile devices as well as Google.



Step 26

Go to Page Settings.

Go To SEO (Google) tab in Pages-->Home.

Give a Page Title ( I Gave it Jason Cage by Akay Brothers)

Give a Small Description.

Click Done.




How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 27

Go to Page Settings.

Go To Page Info tab in Pages-->Home.

Click on the Hide from Menu Box and switch it off.

Click Done.

This will help you to keep your landing page clean. No distractions for your customers.


How I Create Amazing Landing Pages with Zero Investment and You can Too



Step 28

Go to Top left and change the mode from Desktop to Mobile.

You will now be seeing your landing page on Mobile Devices.

Click on the font and arrange it.

Check and arrange the background image.

Now Save.

The best thing here is that Changing anything in the Mobile preview will not affect your desktop view settings.

Both are independent.



                                How I Create Amazing Landing Pages with Zero Investment and You can Too

Step 29

Save.

Preview to see how it will look to your customers on both desktop and mobile platforms.

Publish.

Your Landing page is Live Now. Here you can see the Landing Page for my Upcoming Book - Jason Cage landing page


How I Create Amazing Landing Pages with Zero Investment and You can Too



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